In the lead story - up to Mother ’s Day , flowers take center degree in national news coverage and marketing . From tariff concerns to ad safari dismissing flowers as a vacation gift , the Society of American Florists ( SAF ) stepped up as the industriousness ’s vox — field high - profile medium inquiries and hold the value and worked up encroachment of flowered gifts . SAF CEO Kate Penn was have on both CBS News and CNN — among other medium mercantile establishment — propose insights on how florists were responding to tariffs with creative thinking and resilience . SAF members also garnered media attention , showcasing the powerful role prime play in connecting families and honoring meaningful moments .
Media messaging"Every yr , the media looks for a impertinent slant on Mother ’s daytime flowers . This year , they had one with tariffs , " say Penn . " We emphasized in every interview that florists are delivering beauty and economic value , no matter the customer ’s budget . "
That was SAF ’s subject matter in a May 6 CBS section that explored how tariffs were affect both imported flowers and U.S. growers whose supplying — like bulbs — have become more expensive . Still , florist stay adaptable . “There are numberless substitutions , and florists are masters at creating something that still makes a handsome impingement , " Penn said in the segment . In CNN ’s coverage , Penn explained how flower store are project earlier and working more closely with supplier to manage toll pressures . " While tariffs and price increases are not welcome developments , " she mention , " the floral industriousness is remarkably live . "
florist shop in the spotlightSAF members across the nation also convey to the airwaves to foreground the mogul of flush .
Tracy Parke , proprietor of House of Flora in Hartford , Connecticut , appeared on WFSB News , sharing how Mother ’s Day heyday help people remember and honor roll in the hay ones . " I ’m just think about all the people coming to buy flowers for their mommy who have passed . They ’re remember , and it ’s of import . What we do think of something , " Parke said .
In Chicago , Liza Roeser , AAF , chief operating officer of FiftyFlowers , appeared on ABC News to evidence how flowers can bring family unit together . Her company ’s floral saloon kits permit families create their own arrangements at home . " The blossom get sprinkled around the house , and your daughter get to see you savor your bloom , " she shared with the horde .
Addressing flower - whap adsSAF also responded to several companies that launched Mother ’s Day advert promoting their product by putting down blossom . SAF urged these companies to elevate their offerings without devaluing flowers .
" We encouraged these companies to encourage their merchandise based on their value — not at the disbursement of flowers , " say Penn . " Flowers carry meaning . They mark milestone . And they surrender joy in ways few other gift can . "
For more information : SAFsafnow.org
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