Classic whites , soft neutral , and nature - invigorate greens top the year ’s best - marketer list .
Courtesy of Glidden
The number are in : Timeless White , easy neutral , and nature - inspired green were last class ’s good - selling pigment colors . We asked paint company to share their most purchase colors of 2024 and noticed a trend emerge : shoppers were drawn to clean , calming , and organic hues . The finding reveal thatclassic whitesnever go out of manner , but they point to something else , too : In a busy and chaotic world , we starve tranquil environments to see refuge in .
Credit:Courtesy of Glidden
The brands ' well - sell frosty and creamy whites , luxuriant greige , and soft special K also highlight the late popularity ofbiophilic plan . bring the outdoors in and create a connection with nature has been a grow trend , as evidenced by these top paint colors . If your wall , trim , oran old piece of furniturecould benefit from a fresh coat of paint , essay one of these customer - approved hues for your next DIY project .
Courtesy of Benjamin Moore
Benjamin Moore: White Dove
Benjamin Moore ’s well - selling pigment semblance of 2024 is not a surprise — White Doveis a longtime customer favorite and one of the most popularwhite paint colorson the market . " It ’s the quintessential neutral off - white , a fail - secure choice for any space , " says Hannah Yeo , senior handler of colour selling at Benjamin Moore . The diffused hue has a subtle pick and grey-haired undertone , which makes it warm without leaning too yellow and makes the subtlety versatile enough to partner off with a warm and cool color palette .
" A well - rounded coloring , White Dove works seamlessly throughout the home , from wall and crop to threshold and cabinetry , " Yeo say . It ’s also a pop pick for exterior , at once boost check collection and complementing a range of color schemes and architectural styles .
Courtesy of Sherwin - Williams
Credit:Courtesy of Benjamin Moore
Sherwin-Williams: Pure White
Pure Whitehas been Sherwin - Williams ' better - selling rouge colour year over year , and 2024 was no different . " This shade continues to come out on top given how timeless and versatile it is , " says Emily Kantz , color selling manager at Sherwin - Williams . She describes it as theperfect neutralto any background since it does n’t leant too cool or too creamy . " Our life are hectic and complicated , and simple-minded whites like Pure White can be an unsophisticated and soothing option that homeowners crave in their spaces , " she add .
Glidden: Whiskers
Glidden ’s most - purchased paint color in 2024 wasWhiskers , a soft and elegantgreige chromaticity . " It ’s a sonant , versatile greige , make it a staple color for homeowner look for a warm neutral to paint wall ( include ceiling ! ) , trim , cabinets , room access , and even household outside , " pronounce Ashley McCollum , Glidden color expert . It ’s calming and timeless , which McCollum says are quality that boost its popularity and make it a color that stand the trial of time .
Courtesy of BEHR
BEHR: Swiss Coffee
The high creamySwiss Coffeewas BEHR ’s top seller in 2024 . " It ’s a warm white color with yellow tinge , resemble delicious , warm creamy coffee on a cold winter morning , " says Erika Woelfel , BEHR ’s frailty president of colouring material and originative services . She attributes the creamy off - white ’s popularity to its versatility and bright and timeless nature . It ’s easy to couple with pretty much anyaccent color , work well almost any elbow room , and fits a variety of architectural trend .
Courtesy of Annie Sloan
Annie Sloan: Coolabah Green
Annie Sloan ’s 2024 well - betray key colorCoolabah Greenpoints to the recent popularity ofbiophilic designand nature - inspired interiors . " In the frenetic irregular human race we live in , more than ever we experience the need to connect with nature — and there is no other color that makes us feel more attached to the natural world than green , " say Annie Sloan , founder of the make .
Thissoft and tranquil huecreates a calm and invite place , it ’s not too warm or too nerveless , and you could use it as a pop of color or treat it as a indifferent . " It ’s a gentle , uplifting vividness which works attractively with natural cloth like wood , linen , and rattan and is a wonderful addition to any infinite — in bedrooms it make a calm surround , in kitchens Coolabah Green cabinet face overbold and modern , and in offices it brings a good sense of equanimity , " Sloan observe .
Courtesy of Valspar
Credit:Courtesy of Sherwin-Williams
Valspar: Dove White and Green Trellis
Valspar shopper loved two of the stain ’s shades in 2024 : a creamy gabardine and a calming green . " Dove Whitecontinues to be a go - to choice , offering a timeless , versatile backdrop that complements any style ; However , we ’ve also seen a pregnant year - over - year increase in pursuit in gullible hues such asGreen Trellisstanding out as a favorite , ” says Sue Kim , director of color marketing at Valspar .
She shares that a classic and timeless creamy white like Dove White is a dependable option for anyone seek a gentle and inviting standard atmosphere , while Green Trellis also has a tranquil essence , bringing a sensory faculty of balance into a space . " With coolheaded undertones , this richgreen shadedraws inspiration from the outdoors , seamlessly blending the calm substance of nature with a innovative , grounded artistic , " Kim says .
Courtesy of Farrow and Ball
Credit:Courtesy of BEHR
Farrow & Ball: Wimborne White
“ It ’s no great surprisal that whites and neutral continue to be our well - sell radical for the fifth yr in a row , " say Patrick O’Donnell , Farrow & Ball spheric brand embassador . The brand ’s number one best - seller in 2024 wasWimborne White , anoff - white paint colorthat ’s only a shade away from a pure white . O’Donnell describes it as a soft tweed with a pernicious undercurrent of yellow which leave a very fragile appearance . When it get to the continued popularity of scant neutrals , the paint expert enjoin , " Whichever way you select to adorn , be it light or sour , white and neutrals still dominate decorative choices as the go - to palette for ceilings and trimness . "
Credit:Courtesy of Annie Sloan
Credit:Courtesy of Farrow and Ball
