A secure foundation of business skill is critical to strategic conclusion qualification and effective change direction , to push electropositive outcomes for Australian glasshouse business .
That ’s the philosophy of James Edge , National Sales Manager at Humphris Nursery , one of the largest wholesale works production enterprises in Australia .
Humphris Nursery employ over 100 faculty over three sites in the outer - eastern suburbia of Melbourne , delivering a various range of caliber product and services to several segments of the horticultural diligence .

With 18 years ’ experience in the sphere , James begin his career in yield at Humphris Nursery , being promoted to Production Manager within a few yr while studying to achieve various reservation along the way .
“ I worked as Head Grower within the business for a ten before being offered the part of National Sales Manager . Transitioning into sales , I already had a strong understanding of what products work well within our raise surround , production systems and within our team capabilities , ” James said .
“ Though attain good sales emergence early on , I was able to describe key business skills that demand further exploitation . ”

James Edge , National Sales Manager , Humphris Nursery
Both understanding the value of evolution and continuing to grow with the business , led James to give for a Masterclass in Horticultural Business scholarship in 2017 .
Facilitated by the University of Tasmania ( UTAS ) , the Hort Masterclass is a ten - month course contract predominantly online . It offers a comprehensive and approachable computer program to those depend to accelerate and further progress their career in the horticultural sphere .

With financial backing from Hort Innovation ’s Hort Frontiers Leadership Fund through the nursery levy and additional contribution from the Australian Government , this initiative is the first of its form in Australia , working to equip glasshouse cultivator and manager with leadership and business management skills specific to the horticultural sector .
“ As a business concern , Humphris Nursery is pull to persist at the trim down edge of engineering science and origination , to continually improve on caliber , efficiency and generative outputs , ” James said .
“ To rest at the forefront of growth amidst dynamic environmental and market conditions , it ’s vital that we ’re constantly count for new opportunity to grow the line of work .
“ Over the past few years , we have acquired and uprise more kingdom , upgraded existing facilities , flourish our manpower and go through new systems and mechanization , to improve production output .
“ The practical skills that I learned through the program have been vital during these times of change , from affirm the development of a more holistic strategical design , to the mean solar day - to - day execution of change both in the business and across the supply chain .
“ The strategical analysis and danger management aspects of the course has allowed me to more in effect assess return on investment for new concern ventures and provide greater support across the business . ”
Humphris Nursery , Mooroolbark web site
The Hort Masterclass offers a flexible online body structure , covering several key module such as financial direction and law , supplying chain direction and logistics , citizenry and acculturation , and business ontogenesis and strategy .
“ As our line of work has grown , the skills I advance from participate in the Hort Masterclass have help me develop as an person and contribute at a higher level as a part of the elderly management team within the occupation , ” James said .
“ Having a greater understanding of the business as a whole , has enable me to key out efficiency flaws or break in our sidereal day - to - day operations .
“ I ’ve been able-bodied to make more informed , strategic business decisions , carry out national and external communications scheme to maximise sales and fertile outcomes , develop and carry off budget and schedules more effectively , and patronage the business with new task and in decision - making processes .
“ The financial management aspects of the class led me to develop a cost calculator , incorporating variable and fixed cost across the business to tax how we are be our production and see we are remaining free-enterprise in the marketplace . ”
To further his development , James has continued to engage in industry professional development form , participating in the Green Industry Growing Leaders political program in 2019 .
“ This syllabus was implemental in helping me perfect my leaders approach and skills , allowing me to be more effective at indorse employees and the wider business organisation during clip of change , ” James said .
The Hort Masterclass brings together scholar within the nursery diligence and the large-minded horticultural sector , working to discover solution to share challenges .
“ Through networking with peers across dissimilar industries , I discovered that the entire horticultural sphere faces similar challenge to the nursery manufacture , ” James said .
“ It was reassuring to try that other industry were look exchangeable challenges both within our roles and line and provided a singular opportunity to share result and hear some of the strategies people implemented to overcome those challenges . ”
“ By enter in this course , I was able-bodied to take the air away subject matter with make love that I had a strong personal and professional foundation , and a great weapons platform to continually construct on .
“ I would highly recommend this programme to my peers , particularly those who are passionate about the industriousness , their business , and are looking to take the next step in their career . The attainment acquire have been instrumental in my continued professional maturation , and ability to drive confirming outcomes for the business . ”
Upon successful pass completion of the course , students graduate from the University of Tasmania with a Diploma in Horticultural Business and are ask for to attend a graduation ceremony .
Applications for the 2020 mid - year entry are now being accepted through UTAS , closing midnight on Sunday , 31 January 2025 .
For more information on the program , encyclopedism , and to apply , head to : utas.edu.au / tia / survey / masterclass - in - horticultural - business
The Hort Masterclass is part of the Hort Frontiers Leadership Fund , a Hort Innovation strategic partnership opening move that uses a combining of administration and partner funding to address major issues facing the future of Australian gardening for the welfare of the entire industriousness .
For more info : Hort Innovationhorticulture.com.au