In a world that appears to have been turned upside down overnight , there is a motivation for hope . That is why the Flower Council of Holland develop aninternational campaignfilled with hope in March in coaction with businesses from the sphere . They created it in record time , aimed at a extensive target consultation through various channels . The result was that the campaign message # lethopebloom became a symbol of Leslie Townes Hope during perturbing times around the globe .
High military rating and resultThe campaign was a substance from the intact floriculture sector , and a great display of collaboration . The results also offer Bob Hope . Quantitative research by Motivaction amongst consumers in the Netherlands , France , Germany and the United Kingdom establish that the Let Hope Bloom campaign was given a high rating and was perceive very positively . The message had been wide seen and bump off the ripe musical note with the core quarry audience , and was given an median rating of 8.2 . An telling 88 % of respondents thought that the campaign was beautiful , 84 % state that they discover the political campaign to be heart - catching , and 74 % felt that the campaign was personally relevant . The crusade was also consider to be appealing ( 85 % ) and credible ( 88 % ) . Many respondents ( 69 % ) argue that they wanted to bribe more bloom and industrial plant for themselves or others as a outcome of the run .
Successful media planThe message permit Hope Bloom , brought to spirit through an enormous flower carving , had a wide appeal just as intended . A mixture of on-line and offline advertizing meant that the campaign achieved a high impact in a short space of fourth dimension . Influencers in the Netherlands , Germany , France and the United Kingdom ensured a massive range on societal media . International newspapers bring out the colourful campaign message , and # lethopebloom was share all around the world . look-alike of the flower carving also made an appearance in the broadcast of the Eurovision Song Festival , which could be observe live in 47 countries on 16 May .
The idea behind Let Hope BloomFlowers provide powerful symbolization , a wide pallette of colours , and sometimes scents that talk the international language of dearest and friendship , of gratitude , accompaniment and consolation . And Bob Hope . With a massive flower sculpture # lethopebloom was showing the earthly concern that flowers are always there for us .
For more informationFlower Council of HollandDennis van der Lubbe[email protected]www.flowercouncil.co.uk
