" The substantial yellow color contrast with the dismal light-green leaves . " It made Eduardo Letort , possessor of Ecuadorian farm Hoja Verde , fall in love with this rose kind instantly and start to acquire it cursorily after his first ' meeting ' . The variety in inquiry is Lighthouse , breed byUnited Selectionsand preface in 2018 . But as it ’s not all about the look and Letort was therefore pleased to live a high productivity and disease resistance of this yellowness rise at his farm .
Roberto Toscano , Technical Manager of Hoja Verde together with an agronomist of Hoja Verde , in front of Lighthouse .
50 ha rose farmHoja Verde is located in the Cayambe Valley and in just 13 old age , they have grown from 4 ha ( in 1997 ) to 50 ha . They are one of the few companies to be certified FairTrade and is the first one in the world to be certified “ B Corp ” . " So with our business exemplar we elevate a triple wallop : social , environmental and financial . "
In the picture : Eduardo Letort
High productivity , disease resistanceAt their farm , they uprise more than 120 varieties and Lighthouse is one of their modish additions to their compartmentalisation . They grow it for a couple of yr now and Letort is pleased with the performance of the crop and particularly the productivity and disease resistance . " We are located at an EL of 2,800 meter above ocean level and productiveness is above 100 exportation stems per square meter per twelvemonth , which for our organization is quite good . " Regarding disease electrical resistance , Letort notices that it is very tolerant to pests . " It has almost no powdery mildew , it is very little affected by spider tinge and is repellent to downy mould , which affect many miscellany this class and Lighthouse was one of the less affected . " On top of that he is pleased with the medium - sized stem and the fact that it ’s produce well under undetermined output .
Expansion plans after crisisLetort is so pleased about the miscellany that he is eager to increase yield when expanding the farm . However , this is not be after for this yr but for 2021 . " 2020 has become a year of integration after the horrendous crisis we are facing . " However , and fortunately , they are doing well than they first expected . " We think that we will not sell anything for about 4 calendar month , after a bead in sales late March and other April , the markets pluck up quite well and now in July we are reaching almost the same spirit level as 2019 . Prices have improve due to the reduced offer in the market place . "
For more informationHoja VerdeEduardo LetortEmail:[email protected][email protected]www.hojaverde.com.ec
