International Women ’s Day is behind us . On Saturday March 8 , the vacation , which is about celebrating the societal , economic , ethnic , and political achievements of women , was celebrate for the hundred-and-fifteenth Women ’s time . It is ordinarily widely celebrated with flowers in Eastern European res publica and Russia , but it is pull in more and more popularity in other state as well and increasingly more company are marketing it and putting their woman in the spot . Below a peek in the demands , trend and how the popularity of this flowered holiday increased globally .
NetherlandsA lot of Dutch flower go to Eastern Europe for this holiday . So at the auction , there was a high demand for flowers and plants over the last two week , explains FloraHolland auctioneer Bart Zomerdijk .“There were a lot of roses , tulips , chrysanthemums , hyacinths , lisianthus , and other spring flowers were the chief focal point , with an emphasis on bright , colorful salad days and bouquets that symbolise the forte and beauty of cleaning woman . The Pb - up to Women ’s Day is a prolonged mental process , peculiarly for Eastern European client , who start out purchase well in advance to secure the turgid quantity they postulate and ensure timely delivery to their clients . In some cases , shipments can take up to a week to pass on their destinations by truck . In these countries , the emphasis is more on the deed of giving than on efflorescence longevity , unlike in the Netherlands where freshness and strength are key considerations . " Also Besides Eastern Europe , Dutch peak also run to other nation , Dutch grower Janity Flowers , for example ships most of his chrysanthemums to Eastern Europe , but alsosees a high demandform countries like Kazakhstan , Poland , Ukraine , and Romania . And Dutch peak exporter Duif Flowers saw a significantincrease in flower exportsto Sweden setting a new phonograph record .
Camilo and Pablo Bazzani of la Plazoleta at Proflora 2023 in Bogota , Colombia
ColombiaFor Colombian flower grower Pablo Bazzani ofLa Plazoleta , the requirement for flowers leading up to International Women ’s Day 2025 showed a 5 % addition compared to last year . " " This increase reflects stable consumer interestingness in Women ’s Day flowers , particularly in central markets like Poland and Russia , where the vacation is wide celebrated . " However , the grower faced challenge in fully conform to the increased demand due to product restraint . " While the overall outgrowth is cocksure , there is way for improvement in production efficiency . We face some challenges in fully suffer demand due to production constraints , which is an area we aspire to rarify for succeeding peak season . " La Plazoleta specialise in high - quality alstroemeria and summer flower and according to Bazzani , the most request flower motley were alstroemeria and various summer deletion fillers . " This because their versatility and the growing preference for mixed floral system . " While Women ’s Day is an crucial sales period , it does not reach the sales peak of Valentine ’s Day but remain pregnant , specially in Eastern Europe . After the holiday , the company enters a scurvy production season but expects firm demand for Mother ’s Day in the UK , which presents a worthful sales opportunity .
corsage with Mimosa being made at Flora Toscana ’s bouquet - making section .
ItalyIn Italy , Women ’s Day , or Festa della Donna , is traditionally observe with mimosa flowers . AtFlora Toscana ’s bouquet - making department , it was another busy calendar week fulfil supermarket order . Luca Del Vigna , the companionship ’s buying director , share that at the start of the Mimosa harvest , production seemed low-pitched , particularly from the South of France . However , by the close of the season , they were capable to procure slightly higher production , although at a higher price equate to the previous class . Roberto Bonciolini , responsible for for sales to supermarkets , mentioned that it was an intense week of work , with Flora Toscana selling around 10 % more than the previous class . In total , the company surpassed 500,000 nosegay , including both glandular fever - bouquets and motley arrangements .
ChinaInternational Women ’s Day find a significant boost in flower sales in China , with the flower market being peculiarly busy due to the vacation fall on a Saturday , reserve more hoi polloi leisure meter to shop . accord to the Kunming Flower Auction Center , the peak day-by-day supply of flowers reached 7.29 million stems , marking a 12 % increase from last year . The top blossom for the social function included carnations , gypsophila , baseball swing roses , lilies , and tulips , with pink and white-hot being the most pop color . Domestic blossom , such as carnations from Yunnan Province , have gain in popularity , reducing the demand for import variety . However , luxury Ecuadorian roses are still in demand . Additionally , flush exports rose by 20 % , with Kunming efflorescence companionship now supplying 30,000 stems daily to grocery store in Thailand , Malaysia , Singapore , Russia , Korea , and Japan , along with a newfangled focus on sell flower bouquets , reflecting a grow trend for well - packaged flowers . Click here to learn the accomplished article .
PolandAnd how were the flowers pose in Polish retail ? Bohdan Tustanivskyi of Profiflora , a abridge flower supplier , visited together with his squad several supermarkets in Poland on this holiday . " Women ’s Day in Poland is one of the bad blossom holidays of the twelvemonth , second to Mother ’s Day in May . Traditionally , Polish human race gifted carnations and leotards to women , but nowadays , the efflorescence market is much more diverse . Tulips predominate the Women ’s Day market , occupying 60 - 70 % of shelf space , play along by rosebush at 20 - 25 % , with other flowers like Alstroemeria , daffodil , and iris diaphragm fulfil out the mixture . Unlike wealthier Western commonwealth , floristic bouquets are rare in Polish supermarket , with mono - sweetness being more rough-cut , though this is expected to agitate as economic growing allows for more citizenry to give architect bouquets . The price of tulip faced a major shock in 2024 , with bulb costs increase by 35 % , create challenges for both suppliers and supermarket this year . Despite these challenges , tulips remained useable in large quantities , and supermarket , including Lidl and Biedronka , engaged in a price battle with competitive offers . Some Polish retailers , like Dino , focused only on local tulip , raise them with particular promotional material to highlight their stemma . “Click here to learn the all over clause .
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JapanSpeaking of retail , Dümmen Orange Japanexpanded its Calandiva ’s presence for International Women ’s Day . They enhance the presence of its Calandiva steel with a especial in - store promotion for International Women ’s Day on March 8th . As part of the promotion , select retailers across Tokyo featured striking in - store displays , branded sleeve , and undivided gift box , all plan to celebrate the social occasion . " hand the rising popularity of mimosa flowers and the increasing prices in Japan , we believe Calandiva provides a wonderful alternative — offering endure beauty and delight , both as a thoughtful giving and as a way to brighten everyday living . Calandiva ’s vibrant , long - lasting blooms do as the pure tribute to the persuasiveness and beauty of women everywhere , " say Mayuko Mito , Marketing Manager at Dümmen Orange Japan .
And Women ’s Day in more countriesIt seems that Women ’s Day is being celebrate in increasingly more countries . in the lead of International Women ’s Day 2025 , numerous articles from around the world highlight the grow demand and come forth trends surround this year ’s vacation . Notably , anew record for Turkeyas they sent 75 million flowers afield , mark its high export volume ever . In Uzbekistan , bloom monetary value spikeddue to grow local requirement , and in Russia , bloom prices in Kazanrose by 20 % . Additionally , over50,000 orchids were imported from Thailand to Siberia , mull the develop preference for exotic flowers . In the UK , Tesco prepare for the holidayby offer especial flowered arrangements , highlighting the retail sphere ’s focus on Women ’s Day gifts as it has become an increasingly pop vacation in the UK . InMontana , Bulgaria , roses were the top choice , Fakti.bg reportsFlower prices were mostly stable , but rose prices have increased . Traders prescribe few flower this year due to lower demand on a Saturday .
Women in the industry in the spotlightAnd for Women ’s Day , women in the industry are being put in the spotlight . This International Women ’s Day , The Bloom Show putwomen who are mold the floral manufacture in the spotlight . At New Covent Garden Market in London , UK , theyhighlighedsome of the unbelievable women who keep this marketplace fly high and Fairtrade featuredMakena ’s Journeyinto leadership . " On International Women ’s Day , we lionise women like Makena who have not only reinvent themselves for a good futurity but are also giving back to their communities by assist women to understand and advocate for their rightfield . "
And we came across several posts where company put their employee in the spotlight :
© FloralDaily.com/Elita Vellekoop
