The IPM Essen might not take billet this year , one can still visit the booth of Hishtil . They ’ve rebuilt their booth nigh and the total sale team and professional squad will be available to show the Cartesian product and answer all questions . They called the consequence HishTag and it will take place from February 1 - 4 , 2021 . " We require to stay closely to our clients and the market place and as physical meeting are n’t potential nowadays , we decided to go practical , " explains Haim Rosenblum , Histil ’s Marketing and Sales Division Manager . Together with him , we look to what HishTag has to extend and Eyal Inbar excuse us how 2020 has been for Hishtil and what to expect for 2021 .
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The John Wilkes Booth , how does it work?HishTag is more than just a cubicle . It is an interactive platform where they wanted to create the same experience as people would have when visiting their booth . " One of our colleagues is welcoming everyone to our cubicle and explaining how it make . Then , citizenry can walk a route to see the different sort of concepts and products we have on display . They will not only see the product , they can also get information by video , brochure , catalogues and they can schedule meetings with our gross revenue squad . They will be useable during working hours to answer all questions . "
Well thought troughExcept from feel , smell and gustatory perception , they seek to give the visitors the most actual experience as potential . Therefore , the program has n’t been plant overnight . " We started thinking about a plan boron for the IPM Essen already 6 months ago as many shows and trials were postponed to unknown dates in the future . We come up with this mind - which no one else did so far - and decided to put to death it about 5 months ago . "
keep it simple and easy to navigate has been an important tower when creating the political program , excuse Rosenblum . " We tried to make everything very visceral . We know our client ; they wish plants and everything else comes after . " Also enrollment is easygoing as only an email is needed .
How was 2020 for Hishtil?But how was 2020 for Histhil ? Hishtil ’s Export Sales Manager Eyal Inbar explains : " In short , we can say that we stop in good results than 2019 , but this is principally because of the increased demand from the local marketplace for vegetable immature plants and the decorative plant . exportation figures for their herbs were less good than 2019 as their high season is March and April - when most westerly European countries were in lockdown . " Fortunately , the supermarkets continue opened and by the end of April , newfangled demand fare as citizenry started to front for herbaceous plant . And the requirement started to surpass the supply . " We did not groom enough nimiety plant as we were apprehensive to throw away plants , just like we had to do in March . "
Some change in distributorsIn 2020 , Hishtil also changed distributor . In Japan , they start to work with Kaneya and Sweden with Hörnhems . On top of that , they hired a newfangled Sales Manager for Germany , who is also base in Germany . " These were all strategic decisions that we ’ve already made pre - Covid-19 as we want to be closer to the market . And now , during this pandemic , I think these decisions for local distributors will change state out even better . "
mindset for 2021When depend to 2021 , Eyal is plus and worried at the same time . " We decided to focus more on our main product and master markets ; the western European country , Scandinavia and the UK . In these countries , herbaceous plant have become more popular and for 2021 , I have a bun in the oven the demand to increase all over . " However , at the same metre , he is also a number disturbed . " The Covid-19 is n’t under control condition and the fresh variation and slow focal ratio in which the vaccinations are being given worries me a bit . March is our main season , we ’ve increased output for this year and I therefore hope the body politic will be out of lock down so that we can transport our millions of young plants . "
For more entropy : HishtilEmail:[email protected]www.hishtil.com
