Riza Growers , a group of six flowering houseplant producers , spread out their inspiration center in Wateringen , the Netherlands , on Wednesday . The first step issue , called the Riza Expo , will continue until June 11 and is point at exporters , retailers , specialist bargainer , and garden center . After the expo , the center will be available for visits by appointment throughout the year . During a turn , Shirley Barendse , who manage Marketing and Communication for Riza , share more details about the center .
Since Riza Growers was established , sales and selling for all member growers have been wield centrally . All their merchandise are offered together with through Riza . In the new brainchild center , visitor can explore a variety of Bromeliads , Orchids , Anthuriums , and Spathiphyllums . The center showcases these plants alongside originative presentation ideas for store shelf .
One of those inspiring display are the seasonal themes . Four accumulation have been put together in which choose plant are combined with matching ceramics , focused on Christmas , Valentine ’s Day / Mother ’s Day , Easter and fall . " In this way , possibilities are shown for a wide-ranging woof of the store shelf throughout the year . "
The four seasonal themes
The center also introduces four distinct lifestyle themes , each tailored to different consumer groups . These life-style create specific atmospheres that are express through a choice of plants , ceramics , and extra features . With temper display board and presentment , customers can find aspiration for arranging their shelves .
Two lifestyle theme , from modality board to presentment .
Behind the lifestyle themes , the ceramics are presented , equal the life-style in question .
" We actively seek the Triangulum between agriculturalist , exporter and terminate customer . What we require is simple : the right plant , at the correct time , in the correct post . "
data point also has a dedicated function at the inspiration center . " Data give us and our client worthful insights to better shelf layout . One path we gather this data is through QR codes attached to each industrial plant . When consumers skim these code , we can dog when and where our works are sold . With a sales volume of 45 million plants a year , this provides reliable data . The QR codification also link up to an AI works carriage that answers consumer questions . We can refresh these questions to advance useful data for the entire supplying concatenation . With these insights , we can offer more accurate advice for shelf arrangements . "
Open twelvemonth - roundThe breathing in center remains open yr - round , not just during the exhibition , and is relevant for export better half , garden centers , florist , and retail business organization . " Our focusing is on the client , their goals , and the consumer . We aim to join forces with customers to make yearly calendars , behavior workshops , and evolve product combinations . Our goal is to help customer optimize their ledge arrangements . In a market place where profit margins are tight , cooperation and efficiency are key . "
Future visionRiza is dedicated to four core values : fantabulous service of process , a wide and divers product range , data - tug strategy , and sustainability . Henk says , " Our aim is to provide an inspiring environment where meaningful discussions can take place about improving the supply chain together . "
design a visit?you could cross-file for the Expo viarizagrowers.nl/expo . The Inspiration Center will continue candid by appointee after the Expo . " We trust that this will really become a meeting place for our customers and their client , " concludes Henk .
For more information : RizaTel . : +31 ( 0)85 23 95 212[email protected]www.rizagrowers.nl
© FloralDaily.com/Elita Vellekoop
