‘ Let ’s improve together . ’ This was the chief finish in ‘s - Gravenzande last week , where over 500 guests were invited by Royal Brinkman to join in for a seminar on the hereafter of the industry . The company believes conception is necessary .
As the event location the onetime auction hall in ‘s - Gravenzande was chosen . Upon entering , both young and old immediately enquire each other whether or not they had been at the vendue when it was still active and manoeuvre at the auction sale clock , which doubtlessly bring back nostalgic computer memory .
See the full photograph account here .
From left to correct going clockwise : the old vendue Charles Martin Hall with the clock , Steven van Belleghem , Sophie Hilbrand , Maartje Jung and Rob Helderman ( Royal Brinkman ) and Steven van Belleghem in conversation and Ramon Verdel , who was music director for a while after a mistake from Sophie but is still one of the five executives of Royal Brinkman
Be warn : even though thing are going well , innovation is necessaryThe first utterer that was give the opportunity to do so was Steven van Belleghem . He started things off and apace turned the topic to artificial intelligence . There are citizenry who get very excited about this subject , such as Steven himself who is the lead name in this area at Royal Brinkman , and the requisite handswere raised in the hall , but there is also a radical that is afraid of this development .
For that grouping , but also for the people who are enthusiastic , it is good to keep in judgment that despite the technology there is always a function that can only be meet by a human , to habituate the applied science in a personal way , aim at customer satisfaction . A combining of digital and human spoken communication so to speak . According to Steven , party that plan to start work on this in their respective field of operations want to make certain to ride out one footstep forwards of their competitors . That can then in turn result in achiever , and can prove very advantageous in regards to their livestock toll , as it did with pizza pie maker and delivery armed service Domino ’s - a shining illustration of a company that the audience , whose stance the hearing could suppose themselves in . It is , after all , no Google , Amazon or some Chinese giant , and it evidence that you do n’t have to be .
There is , however , one problem : it ’s going so well here that there is no need to introduce . Because of this , there are not enough existent pace being shoot , also the industriousness has a disposition of keeping a close-fitting centre on one another and with this keep each other under control and perchance even intercept each other , while on an international scale the rivalry is leaping onward . So be warned .
From leave to right going clockwise : wearing headphones , Laust Dam , Kamel Beliazi and Casey Houweling
express joy and calculate with marihuana profitsAfter the first break , the 2d part of the broadcast followed , hoi polloi were given headphones and in each room two speakers claim the leg at the same meter . The audience could choose which speaker to listen to on their earphone , which just goes to show that engineering can do almost anything . The speakers on rostrum A tattle about the mood ( this was done by climate expert Reinier van lair Berg ) , branding ( Ron Simpson of The Avocado Show ) and packaging ( Rob Verhagen , Oerlemans Packaging ) and got quite a few laughs in with the interview .
On podium B , three other experts tattle in English about their field of expertness , like medicative marijuana ( Laust Dam ) , crop protective cover and the Bayer Crop Science strategy ( Kamel Beliazi ) and the differences between cultivation in the Netherlands and North America ( Casey Houweling ) . There was not as much laughter as a result of this podium , but multitude were listening cautiously to what was being say .
For instance to how Laust Dam , vice - president horticultural development at Aurora / Alps and manager of MediaSun in Canada , speak about the developments in the field of cannabis . The fact that with the polish of medicinal cannabis 10,000 euros per square meter can be earned made many the great unwashed set out attain calculations on their tablets . That a lot of money can be made from ‘ those little gullible leafs , ’ is not a secret anymore , but numbers like those always grab your tending . With , rent ’s say , tomato or cucumbers you will make significantly less . Laust would therefore advise to tack about five to ten pct of that production for the cultivation of cannabis if , and here is where the problems lies , the European government allows it . As before long as that meter has total , Aurora is more than happy to be a part of it .
Then the medicine started play and Kamel Beliazi , Head of Crop Strategy Horticulture at Bayer Crop Science , direct the stage on podium B. He take aim this chance to convince his audience of the ‘ new course ’ the market leading company wants to embark on with an eye on transparency . Kamel passed the flashlight to Casey Houwling , agriculturalist and president of Houweling ’s Group of Companies . He talked about the challenge and the difference between domesticate in North America and the Netherlands , of which more will be discuss later on .
Doing things better and smarterAfter a second break , Tom van Mil , CEO at Royal Brinkman , took the floor and tattle about his sight on the industry and the stem , ‘ allow ’s meliorate together . ’ net ton went into detail about how Brinkman currently operate . People are really in the company now and some lead the agency , and they said au revoir to the people who hold them back . This might seem like a drastic pace , but according to Ton , a stone’s throw that needs to be taken in parliamentary law to do affair better and smarter .
That last one Ton also want to do with the industry . net ton verbalise about how he bear that in the upcoming class ’s mergers between suppliers will take place so that only the big companies will stay . According to him , this will also improve on the willingness to cooperate , which presently still prove to be lacking . As for doing things smarter , for that the story tell by Steven about digital and human language will do in handy among others .
See the pic report here .
From leave to right pass clockwise : short ton van Mil , Constantijn van Oranje , Sophie speak with the Prince and Simone Keijzer and Raffi Balder from HortiHeroes that has launcheda unexampled origination platform .
Dream big and do n’t waitDon’t wait on ( international ) contention . After Constatijn van Oranje , Special Envoy of StartupDelta talk about innovation for an good afternoon , it was his comment about cannabis that stuck . His advice to the growers who had gathered in the erstwhile auction hall in ‘s - Gravenzande that was transformed into an event fix : do n’t wait for a nimble change in the Netherlands , because it is not buy the farm to happen . It is happening in Canada and the United States justly now , so that is where you need to be .
Constantijn van Oranje also bring up this when summing up some of the Important aspects he gained knowledge of after a meeting with a prize horticultural mathematical group . So do n’t start have Lycopersicon esculentum at me because these are their findings , he told with a smile . But in all seriousness , it would do the industry a lot of goodness to allow for more feedback from overseas , the Prince take down . “ There are , as I have been told , many spontaneous rule that are not know to people outside of the industriousness , making it heavily to get involve in the manufacture for outsiders . ” Which is a ignominy , because in that compositor’s case , no million - euro companies will arise from the horticultural industry . Something that , according to the Prince , should be the goal . “ Why should n’t you be allowed to dream big ? Is n’t it the goal in a competitive world to be the self-aggrandizing ? It does n’t have to be that Chinese company right ? ”
Chairman of the day Sophie proceeded to discombobulate in a metaphor about African phratry in an effort to show why innovation is still going slow . That metaphor went right over the point of Constantijn van Oranje and Simone Keijzer of Gearbox Innovations , who had joined them on the podium . It caused the citizenry in the audience to express mirth as well as the hoi polloi on the podium . After that , they run out of metaphors ( for those of you who are curious now , take a looking onthe Royal Brinkman websitebecause there you will able to view the presentations ) and it was clock time to terminate with a get - together and some drinks .
metre for a get - together
For more selective information : Royal Brinkman[email protected]www.royalbrinkman.com
