Addenda is one of the first agriculturalist ' associations established in the Netherlands managed by growers . Over the years , the connexion has become more and more professional and now has a squad of seven lasting employee who keep Addenda run away . They also allow for member growers with Addenda - branded plant life textile and have a wide range of Campanula , Hebe , and Maori plant .
But Addenda does more than that . " We cooperate with all component part of the Ernst Boris Chain and also manage many part of the chain ourselves . It ’s a kind of interaction . cultivator , breeders , propagator , and Addenda work together to work the best potential products to market , " says Peter Bresser , range of mountains manager at Addenda .
From leave to right ; Rudolf Hopmans ( raiser and breeder with Addenda ) and Peter Bresser ( Chain Manager of Addenda ) in the trial sphere with new crossbreed at Natural Hopmans .
Breeders and plant life geneticsAddenda also takes care of plant genetics and has breeders who make the plant material for them . One of these genetics supplier is Rudolf Hopmans of Natuurlijk Hopmans , a stock breeder and Hebe agriculturist affiliated with Addenda .
Rudolf once started as an arable sodbuster but got into garden plant around 2007 and then started farm Hebe . This innovate him to planting material and Addenda . It began on a modest ordered series , but now his business has mature considerably , and he has also look at on the stock breeder theatrical role since 2018 .
part due to his previous work experience as a breeder and study background in plant genetics , Rudolf assure a great time to come in Hebe and desire to maintain Addenda ’s stance as the best Hebe manufacturer in the market .
" Addenda has been supplying high - level genetic science for years and was one of the first to commercialize a young Hebe variety . When we rent over the breeder theatrical role , we immediately started professionally , rent a breeder . "
Rudolf is now in his 5th season as a breeder , for which he habituate a small part of one of his greenhouse . what is more , Hebe is still being grown in abundance , so Rudolf is at both the beginning and the last of the product chain . As a issue , he also be intimate what it is like to be affiliate with Addenda as a agriculturist .
" If something is not go away well for a grower , Addenda as a group attempt to improve it for that finical raiser . This has also made our marketplace lieu strong as a group , and a mix of indoor and outdoor production allows us to append Hebe to consumer for a farsighted time period in a year than competition . "
Outdoor theatre of operations with Addenda Hebe in June at Kwekerij Natuurlijk Hopmans
Marketing and the chainPeter Bresser , chain manager at Addenda , also previously worked in slew production in Kenya and Portugal and has gained the necessary experience in the field . Therefore , keeping an eye on the output range , from write out production to sales , is 2d nature to him . But his job is much broader than that .
" From cutting guidance in Africa at the disseminator to draw rooters in the Netherlands and Denmark , to post planting textile to raiser and providing direction there too . Monitoring and assessing calibre are also important for the Ernst Boris Chain . So it is essentially translating information from the market , breeders , propagator , and agriculturalist to the rest of the chain so that it can be the right way do . "
furnish gamy - quality plant stuff has always been an essential part of Addenda . Meanwhile , value is also sum before and after this step in the chain , which is ripe for comeback . " From the creation of new works material to the shop class shelf . We strain to influence every step . "
" When grow Modern products , carry out consumer want is our main objective . There are many affair that matter to agriculturalist , but there are also thing that weigh to the market . Think about shelf life , discolouration , electric resistance , etc . Every yr our breeders assess about 1,000 new hybrid , of which only the very best are selected . "
So together within Addenda , they arrive at the sound plant material and regularly appear at areas for improvement in term of efficiency , return , and sustainability . " Because it is a unsympathetic mountain range , we can monitor everywhere , including sustainability . We have developed a sustainability program for all growers , and ourselves , where harvest protection is also being addressed . The plan is still improved each year where necessary . "
Hebe Mucha - a unexampled Cartesian product radical introduced by Addenda in 2021 - Mucha is characterized by the many efflorescence blooming above the folio . Mucha is lavishly filled with purple blossom and fresh green leaf , make a nice contrast .
Hebe Vinoa is an exclusive summary Hebe variety from Addenda with glossy parting in a wine - red color combined with purple bloom panicles of 3 - 4 cm . Introduced in 2020 .
Good resultsLast time of year was difficult for the market . Spring was not a big time in term of sales , peculiarly after the corona period when the sector was doing very well . Nevertheless , Addenda is not going under ; on the contrary , it has grown compare to its competitor .
" A good position in the market , a unique Cartesian product , and years of progress our brand cognizance . We are now reaping the benefits of that at Addenda . The intersection are well marketed , and we render a gamey - quality product . The Addenda name represents that , and client have it off us and our product . "
Improving retort for growers is a goal of Addenda . However , this does not mean that there will be bighearted growth every twelvemonth , but rather that you will see the benefits of it over time . This is particularly notable during tough times .
" In good time and forged times , we communicate with each other , and together we get through it . It is exactly this focus on cooperation that we see as our tally note value . We believe along with the end customers and are root - oriented . Growers deduct authority from the strength of our group . They do it us well and rely on us . So they can move forward in skillful booze , " says Peter Bresser .
Shelf show of Addenda Hebe in the garden snapper .
For more info : Peter BresserAddendaEuropa 1,2672 ZX NaaldwijkTel . : +31 ( 0 ) 174 612 418[email protected]https://www.addenda.info/
Rudolf HopmansNatuurlijk HopmansSchervenweg 341771 RT , WieringerwerfTel . : + 31 ( 0 ) 227 555 434
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